Find all of the companies and contacts you want to sell to. Their names, the software each company runs, verified email addresses, phone numbers and websites.

1,680 rows scraped dataset

nobody else has it ✓

→ one post nobody can copy

Create content

Scrape a dataset nobody else has, then turn it into content nobody else can make. Proprietary data is the unfair advantage in a feed full of the same takes.

pebblebeach.com legacy system

erinhills.com modern system

chambersbaygolf.com legacy system

Find the signal

The best conversations start with a clue. Something public about a company that gives you a reason to reach out, an angle the next rep won't have. Claude pulls those signals at scale.

Private Lincolnshire Country Club Crete, IL · tee times by phone secure.buzclubsoftware.com Pitch the member experience

Municipal L.A. Nickell Golf Course Columbia, MO · books online golfhub.golfgenius.com Pitch a fuller tee sheet

Worked example

One scraped field tells you which pitch to send.

Two real rows from the run. One club's site loads member software and takes tee times by phone. The other is a city course that books online. Different business, different pitch. The software a course runs gives away how it makes money.

See the full market map →

Inside the playbook

Seven techniques. All in the playbook.

The full method in plain English, with prompts you can copy. New to this? Start with how to scrape websites with Claude.

The workhorse

Turn any website into a clean list

Pages that load late

Scrape the sites that need a real browser

Hidden data

Get the data a site loads behind the scenes

Customer lists

Build a competitor's customer list

Hidden pages

Find a website's hidden pages

Blocked sites

Reach the sites that try to block you

Technographics

See what software any business runs

Bonus chapter · Contacts

Find anyone's work email for three cents

The shortcut

30 free APIs (or free trials) you can use for your first scrape.

The fastest scrape is the one you don't have to do. A lot of what you'd scrape the hard way is already published, clean and free. Thirty of them are in the playbook. Here's a taste.

Free · no key18 in the book

OpenStreetMap / Overpassevery business on a map

SEC EDGARevery US public company filing

NPI Registryevery US healthcare provider

ProPublica Nonprofits1.8M nonprofits with officers

crt.shevery subdomain a company owns

Common Crawl250B web pages, searchable

Free · just sign up9 in the book

Serper.devreal Google results as an API

Socrata / data.govthousands of open gov datasets

GitHub APIdevs, orgs, repos, commit emails

Reddit APIposts and users by subreddit

YouTube Data APIchannels, videos, comments

US Census / USAspendingbusiness stats, who won contracts

Cheap · not free3 in the book

Huntera company's email pattern, 25 free/mo

Bouncerverify an email, ~half a cent each

Perplexity Sonarfind an email or fact, half a cent

The tools

What Claude reaches for.

Everything runs in Claude Code. The tools it uses, where the data comes from, and where the list lands when you're done. Coming from Clay? Here's what I use instead.

Claude Code

Playwright

CloakBrowser

Bright Data

Apify

OpenRouter

Google Maps LinkedIn

Instagram

YouTube industry directories government datasets any prospect's website

HubSpot

Salesforce

Google Sheets

Instantly

Smartlead

ad audiences anything with an API

The next step

Get the playbook. Run your first scrape this week.

This was golf. The same plays work on any market you sell into. Seven techniques, 30 free data sources, four copy-paste playbooks, a five-minute setup. Free.

Who's behind this

I'm Chris. I do marketing and GTM engineering, with over 10 years in B2B SaaS. I've used Claude to create over $10,700,000 in pipeline, so I wrote down how I actually do it.

@chris_as_is